Position Details: Business Analyst

Description:

Job Description: Business Analyst

Role Summary

We are seeking Business Analysts who can work directly with data to convert it into actionable business insights and executive-ready stories and who can elicit and translate business needs into clear technical requirements and data-driven outcomes. This role partners with business, product, design, engineering, and analytics stakeholders to deliver trusted metrics, dashboards, and measurable value in an Agile environment.

Key Responsibilities Common for All Domains

• Develop compelling narratives and executive-ready storylines to communicate insights, decisions, and value realization.
• Elicit, document, and translate business requirements into clear technical user stories, epics, acceptance criteria, and measurable outcomes; analyze data to produce insights.
• Lead process mapping, root-cause analysis, and cross-functional workshops to align stakeholders and accelerate decisions.
• Define and govern data concepts (KPI/metric definitions, data lineage, dimensional modeling) to ensure consistent analytics and reporting.
• Partner with business and technical teams to prioritize work, manage scope trade-offs, and validate delivered solutions against success criteria.

• Design and deliver BI assets (especially Tableau dashboards) with strong usability, KPI storytelling, and data visualization best practices.
• Apply customer analytics across the lifecycle (segmentation, journeys, acquisition, retention, loyalty, and lifecycle metrics).
• Use Advance SQL for data extraction, validation, and analysis; perform data quality checks and reconcile metric discrepancies.
• Use Excel (analysis/modelling, pivot tables, data checks) and PowerPoint (structured storytelling, executive updates) to support delivery and stakeholder management.
• Produce functional specifications and lightweight wireframes/prototypes to align product, design, and engineering.
• Bridge business and engineering teams with crisp written/verbal communication; translate complex topics into actionable plans.
• Define SLAs and non-functional requirements (performance, availability, security, resiliency) across delivery teams and vendors.
• Operate effectively in Agile delivery: backlog management, refinement, sprint execution, and tracking in Jira
• Have experience working in any of the business domains- Commercial/ Customer/Marketing/Experience & Loyalty (preferably in hospitality industry)

Additional Domain Specific Requirement:

Marketing & Digital

    - Experiment design and measurement; program optimization insights

    - Causal inference and advanced analytics: diff-in-diff, regression discontinuity, instrumental variables; ML/econometrics (e.g., XGBoost, Markov chains, bootstrapping)

    - Causal MMM modeling; Bayesian priors; campaign measurement/assessment; dashboarding

    - Ability to stitch Adobe Analytics and Marketing Analytics data to generate integrated insights

Experience & Loyalty

    - Forecasting and statistical modeling to support predictive insights and planning; statistical analysis

Required Skills & Tools

    - Strong SQL proficiency (querying, validation, reconciliation).

    - Tableau (dashboard development, KPI storytelling, usability).

    - Excel (intermediate to advanced).

    - PowerPoint (executive-ready narratives).

    - Jira / Agile delivery practices.

Experience Bands

Education (Typical)

Bachelor’s degree in Business, Analytics, Economics, Statistics, Engineering, Computer Science, or equivalent practical experience.

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