Position Details: SEO Specialist – AM

Description:

The work you’ll do

• Collaborate with SEO team members and drive the end-to-end B2B SEO and Generative Engine Optimization (GEO) strategy, translating business priorities into actionable plans.

• Develop a sophisticated GEO strategy to ensure Deloitte's content is a source of truth for LLMs, focusing on topic clusters, semantic relevance, and optimizing AI-synthesized answers.

• Champion E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) by implementing strategies to make our expertise explicit through structured data, clear sourcing, and author-centric signals.

• Partner with business marketing, brand, creative, and paid media teams to align topic clusters, gap analyses, and integrated search plans.

• Operate in lockstep with agency partners and internal teams, writing crisp briefs, pressure-testing recommendations, and driving on-time delivery against KPIs.

• Drive strategic content and technical execution by coordinating content updates, new briefs, landing-page optimization, and internal linking strategies.

• Perform hands-on analysis, including technical site audits, competitive analysis, and keyword research, using tools like Screaming Frog, BrightEdge, and SEMrush.

• Deliver decision-useful reporting and insights that go beyond dashboards to provide clear analysis on performance and document learnings to improve future campaigns.

• Educate and enable marketing teams by designing and facilitating workshops on SEO fundamentals, best practices, and the implications of generative AI.

The successful candidate will possess

• A profound understanding of modern SEO, including topic authority, semantic search, and the influence of LLMs and generative AI on the search landscape.

• The ability to interpret complex data, translate it into actionable strategy, and present it effectively to senior stakeholders.

• Strong project management skills with the ability to manage complex projects and get things done in a matrixed environment.

• A resourceful, curious, and analytical mindset with the ability to connect the dots and tell a story with data.

• A proactive "doer" mentality with a passion for educating others on modern search practices.

Preferred qualifications

• Bachelor’s degree in Marketing, Communications, Business, Information Technology, Digital Media, or a related field.

• At least 6+ years of experience in SEO, digital marketing, content strategy, web optimization, or a related digital domain.

Perform an action: